Canada's Most Innovative New Grocery Products Selected as Finalists

Apr 8 2015

Retail Council of Canada Announces 22nd Annual Canadian Grand Prix New Product Awards Short List

Toronto, ON. April 8, 2015 - Retail Council of Canada (RCC) announced today the finalists for the 22nd Annual Canadian Grand Prix New Product Awards. This prestigious awards program celebrates the best new products in food, non-food and private-label categories, as selected by a 30-member jury. Winners will be announced at the Gala on June 3, 2015 at the Toronto Congress Centre, as part of RCC's STORE 2015 Conference.

"Our finalists represent the very best in product development, design and brand management," says Diane J. Brisebois, President & CEO, RCC. "We are proud to recognize the teams and brands behind these outstanding new products and new this year, we've put a greater focus on innovation when evaluating products, as it's an important aspect to both consumers and merchants."

The expert panel judging the awards is comprised of consumers, food journalists, packaging designers, and grocery industry R&D and marketing personnel. Through a rigorous judging process, the jury grades each entry on five criteria: uniqueness and innovation, product characteristics, presentation and packaging, overall consumer value, and consumer acceptance (household penetration rate of a product). This year, the evaluation of the judging process was more transparent than ever; juror feedback was provided directly to all participants.

Longtime Jury Chair Marcus Von Albrecht says there was an emphasis on all-natural and fresh products in the food category submissions. He also noted a number of food submissions were geared towards elevated entertaining without the elevated price tag. "These high-quality products allow consumers to create an elegant, unique menu to impress their guests, without spending a fortune on expensive ingredients."

On the non-food side, he noticed a theme of nostalgia in the submissions. "These products harkened back to consumers' childhood, tugging at their heartstrings with a vintage quality. Updated packaging and modernized upgrades keep the products relevant while maintaining the familiarity of the product."

For their test kitchen, the jury evaluated the Food and Private Label products in March at the Institut de tourisme et d'hotellerie du Quebec (ITHQ) in Montreal. Judges assessed the non-food products in their own homes over six weeks.

To become a finalist, a product must have scored at least 70% in judging. This year, 91 products reached that mark. To make the judging as impartial as possible, the panel assessed the taste, nutritional value and price of food products "blind", before they saw the packaging and the manufacturer's name.

To view the complete list of finalists visit:

This year's Canadian Grand Prix New Product Awards was open to manufacturers and distributors of all sizes, for products introduced during the 2014 calendar year. The finalists and winners can use the award logo on their packaging for two years.

Retail Council of Canada (RCC) is the Voice of Retail in Canada representing more than 45,000 store fronts of all retail formats, including department, specialty, discount, and independent stores, and online merchants in general merchandise, grocery and drugs. Its membership represents over 75% of all retail sales in Canada. RCC is a strong advocate for retailing in Canada and works with all levels of government and other stakeholders to support employment growth and career opportunities in retail, to promote and sustain retail investments in communities from coast-to-coast, and to enhance consumer choice and industry competitiveness. RCC also provides its members with a full range of services and programs including education and training, benchmarking and best practices, networking, advocacy, and industry information. @retailcouncil #RCCGrandPrix

For more information:

Samantha Shecter

Retail Council of Canadas